The secret is out. Mobile Gaming is where the money, the engagement, and the opportunity has been in mobile. Let’s have a quick discussion on how you can integrate these philosophies across the board, and drive other aspects of our ecosystem.
Speakers
Clive Downie, CEO, DeNA West
Anil Dharni, COO, GREE
Eric Setton, CTO & Co-Founder, Tango
Moderator
Dean Takahashi, Lead GamesBeat Writer, VentureBeat
Everyone wants to know what is next in mobile, MobileBeat 2013 had several panels focused on that topic!!
Come learn about the challenges, and how PayPal and others are overcoming customer purchasing friction and defining the experience in the future of mobile payments.
Speaker
James Barrese, CTO, PayPal
Moderator
Rakesh Agrawal, Principal Analyst, reDesign Mobile
LinkedIn is doubling down on mobile, from a recent redesign across all mobile properties and mobile focused acquisitions to strengthening engagement with a strong content focused play. Hear Deep Nishar, SVP of Product, talk about the strategic value of this mobile experience emphasis, and how professional content and user experience is keeping LinkedIn a dominant player.
Speaker
Deep Nishar, SVP Products and UX, LinkedIn
Moderator
Matt Marshall, Founder & Editor-in-Chief, VentureBeat
Technology is taking over the Advertising world. More advertising agencies are relying on technology to get their message across and create innovative forms of advertising. Mobile is a major part of the innovation in Advertising their where many different panels at MobileBeat 2013.
Mobile Advertising…7 Years Into the Game
No industry in the modern age has grown as fast as mobile, and in turn, no advertising medium has grown as quickly as mobile advertising. Brands have seen success in mobile for years, but strategies have needed to evolve as the medium has shifted from text messages to banner ads, to rich media and video ads. Paul Palmieri founded Millennial Media over 7 years ago and has witnessed this massive evolution first hand as his company competes daily with Silicon Valley giants like Google and Apple. Hear Paul speak on what he has learned over the years, and what this tells us about where mobile advertising is going in the future.
Speaker
Paul Palmieri, CEO, Millennial Media
Moderator
Devindra Hardawar, Lead Mobile Writer, VentureBeat
Beyond Advertising: The Future of Mobile After founding and selling AdMob to Google and Maybe to LinkedIn, Omar recently joined Sequoia to help build the next generation of businesses. In his first public appearance as a VC, we'll get Omar's perspectives on the mobile ecosystem as he's interviewed by Rich Wong, one of mobile's strongest VCs and an AdMob investor.
What matters as we measure value in the mobile ecosystem? It goes far beyond the app count. Opportunities await in strengthening engagement, providing compelling user experiences, improving app reliability and getting your users to take action. Tapjoy CPO Jeff Drobick will discuss finding the right mix of these ingredients, and the keys to creating value through your apps.
Speaker
Jeff Drobick, Chief Product Officer, Tapjoy
Moderator
Dean Takahashi, Lead Writer for GamesBeat, VentureBeat
Understanding the context of any situation is key to survival in the natural world. Shazam has transformed an application that was focused on simply finding songs into a context machine — and it’s also helping brands connect with users in amazing ways. Come learn why context is the new hot commodity on mobile, and get feedback from other amazing industry experts.
It is likely that in the year 2014 the world will cross the 2 billion connected devices threshold. Mobile devices and the apps built for them have radically changed the way we live, work and play. Significant sectors of everyday life have been forever augmented and there is not an industry left untouched by mobile. Eighty percent of consumers’ time on mobile devices is spent in apps, and more mobile devices are activated every day around the world than babies are born. Prashant Fuloria will share new insights gathered from app activity across more than 1 billion smartphones and tablets globally, and break down what is really happening on all those devices.
Speakers
Prashant Fuloria, Chief Product Officer, Flurry
Panelist
Josh Williams, President & Chief Science Officer, Kontagent
Jeff Drobick, Chief Product Officer, Tapjoy
Matt Gillis, EVP Global Product & Platform, Millennial Media
Moderator
Devindra Hardawar, Lead Mobile Writer, VentureBeat
No matter the application, speed is what you need. If your app lags at 1 million users, your business won’t make it to 1.5 million and will likely fail. Come for practical advice from CTOs who’ve beat back lag and scaled from a million users to more than 50 million.
Smartphones provide an ideal shopping personal assistant, allowing people to locate nearby stores, restaurants, and even browse products and reviews. In an era of content overload, consumers have come to value dynamic information, tailored to our immediate context and curated by communities we trust. Even free apps can deliver a great level of service when advertising is relevant and integrated into the overall experience. Yelp's CEO and Co-Founder will put on his Head of Product hat to explore how they designed their app to enable users to not only find and connect with local businesses -- but also to close the loop on local business transactions.
Speaker
Jeremy Stoppelman, CEO & Co-Founder, Yelp
Moderator
Devindra Hardawar, Lead Mobile Writer, VentureBeat
On Tuesday, July 9th, 2013 at 8:00am thru Wednesday, July 10th, 2013 at 6:00pm VentureBeat held it's 6th annual flagship conference on the future of mobile, MobileBeat 2013.
Program themes include but are not limited to:
Brands and agencies: Mobile advertising hell — or heaven Mobile advertising was a black hole of despair for anyone trying to make money from it — until this year. We’ll be looking at the impending multibillion dollar advertising spend on mobile. Heavyweights like Lucas Entertainment and Oreo demonstrated a keen mobile dominance in 2012. Hear who will master the shift from one-time campaigns to long-term customer engagement in 2013 and beyond.
Picture from VentureBeat
IT: Consumerization of the enterprise No longer can enterprise companies rely on phrases like “enterprise grade,” “5 9s,” (99.999 percent uptime) and “security” to excuse a poor blend of design and technology. You need security, scalability, and rock-solid reliability alongside intuitive human design. We will explore how you can blend all these concepts to build killer enterprise products.
Infrastructure/Cloud: Scale is beautiful, but implementation is key Networks and cloud systems aren’t just a back-end concern: You must set them up to follow strong design ethics too. They need to enhance, not detract, from the end-user experience. We will explore principles to help you avoid inevitable system failure, risky slowdowns, and end-user backlash.
Mobile money: More money, more problems Banks, businesses, and Bitcoin operators are finally pushing mobile to become a financial tool, not just for advertising and social networking, but for doing actual transactions. How do traditional and more specialized institutions maintain or gain relevance with today’s always-connected, incredibly demanding end-users and enterprises? Learn what the top players are betting on in the next few years, and see how it can affect your business.
Commerce: Mobile experience determines whether you live or die For big retailers, neglecting an integrated strategy for mobile encourages “showrooming” — when shoppers scope out products in physical stores but end up buying online. Whether you’re an online or offline retailer, you need to learn to reduce friction, collect meaningful data, empower sales, and increase customer loyalty. Mobile devices will not replace stores just yet, but they’re influencing what consumer expect: deals, service, and trust at the speed of LTE.
Wearables by design: Welcome to the post-smartphone era How will end-users communicate, consume content, and work in the next few years? Voice commands, hand gestures, and data-collecting wearable devices will all contribute to a ubiquitous network around us.
Mobile gaming gets serious Mobile game studios are no longer a sideshow: They now engage players by the tens of millions, dominate the top of the charts, and know how to get their ad spend back — be it by catering to whales (big spenders) or balancing freemium offerings with in-app content sales. Gaming is ahead of the curve on mobile monetization; it sets the example all mobile businesses should follow.
Mobile development tools In the past few years, a whole industry has cropped up to support new generations of mobile developers. Increasingly, tension has built up between the demands of native platforms and the potential of the mobile web. But better tools are needed to bring the promise of the web and true platform agnosticism to fruition. Reporting, debugging, porting and other concerns dominate mobile developers’ attention. This track will explore the tools on which the mobile world is built.
Digital lifestyle: Curating context in a connected world No matter the business you’re in, context is a critical part of whether you’re successful with your customers. If you are to remain on the cutting edge, you need to know the “who, what, where, when, and why” of your customer interactions. Find out how to maintain that edge from our experts onstage.
Here is a video from the event by Matt Marshall, Founder & Editor-in-Chief, VentureBeat:
