Is it Better to Make Apps People Driven or Revenue Driven? The Experts Debate. Mobile usage is widely available in the entire world. Research shows that there were 6.8 billion mobile subscribers in the world as of December 2012. That is a huge figure…
The Application Developers Alliance, in partnership with the Business and Revenue Working Group, is hosting a series of Monetization Workshops to help developers, startups and app publishers find the path to mobile app profitability. Industry leaders will discuss the pros and cons of monetization strategies and tools, the value of new products, and the information every publisher should have when considering a revenue platform and partner.
Keynote Presentation:
Smart app development begins with analytics and ends with monetization. Understanding your users is the foundation of effective monetization and building a sustainable business. Our keynote presenters, representing two of the most innovative and trusted analytics companies, will help us understand how analytics and monetization go hand in hand.
It is likely that in the year 2014 the world will cross the 2 billion connected devices threshold. Mobile devices and the apps built for them have radically changed the way we live, work and play. Significant sectors of everyday life have been forever augmented and there is not an industry left untouched by mobile. Eighty percent of consumers’ time on mobile devices is spent in apps, and more mobile devices are activated every day around the world than babies are born. Prashant Fuloria will share new insights gathered from app activity across more than 1 billion smartphones and tablets globally, and break down what is really happening on all those devices.
Speakers
Prashant Fuloria, Chief Product Officer, Flurry
Panelist
Josh Williams, President & Chief Science Officer, Kontagent
Jeff Drobick, Chief Product Officer, Tapjoy
Matt Gillis, EVP Global Product & Platform, Millennial Media
Moderator
Devindra Hardawar, Lead Mobile Writer, VentureBeat
The Free-To-Play vs. Paid App Debate (via http://www.bluecloudsolutions.com)
