Mobile is changing the Advertising world!!!!!!!

Technology is taking over the Advertising world. More advertising agencies are relying on technology to get their message across and create innovative forms of advertising. Mobile is a major part of the innovation in Advertising their where many different panels at MobileBeat 2013. 

Mobile Advertising…7 Years Into the Game

No industry in the modern age has grown as fast as mobile, and in turn, no advertising medium has grown as quickly as mobile advertising. Brands have seen success in mobile for years, but strategies have needed to evolve as the medium has shifted from text messages to banner ads, to rich media and video ads. Paul Palmieri founded Millennial Media over 7 years ago and has witnessed this massive evolution first hand as his company competes daily with Silicon Valley giants like Google and Apple. Hear Paul speak on what he has learned over the years, and what this tells us about where mobile advertising is going in the future. 

Speaker

Paul Palmieri, CEO, Millennial Media 

Moderator

Devindra Hardawar, Lead Mobile Writer, VentureBeat 

Beyond Advertising: The Future of Mobile

After founding and selling AdMob to Google and Maybe to LinkedIn, Omar recently joined Sequoia to help build the next generation of businesses. In his first public appearance as a VC, we'll get Omar's perspectives on the mobile ecosystem as he's interviewed by Rich Wong, one of mobile's strongest VCs and an AdMob investor.

Speaker
Omar Hamoui, Partner, Sequoia Capital

Moderator
Rich Wong, Partner, Accel Partners

The State of the Apposphere!!!!!!!!

It is likely that in the year 2014 the world will cross the 2 billion connected devices threshold. Mobile devices and the apps built for them have radically changed the way we live, work and play. Significant sectors of everyday life have been forever augmented and there is not an industry left untouched by mobile. Eighty percent of consumers’ time on mobile devices is spent in apps, and more mobile devices are activated every day around the world than babies are born. Prashant Fuloria will share new insights gathered from app activity across more than 1 billion smartphones and tablets globally, and break down what is really happening on all those devices.

Speakers

Prashant Fuloria, Chief Product Officer, Flurry

Panelist

Josh Williams, President & Chief Science Officer, Kontagent

Jeff Drobick, Chief Product Officer, Tapjoy

Matt Gillis, EVP Global Product & Platform, Millennial Media

Moderator

Devindra Hardawar, Lead Mobile Writer, VentureBeat 

Yelp on Mobile: From Discovery to Closing the Transaction Loop!!!!!!!!

Smartphones provide an ideal shopping personal assistant, allowing people to locate nearby stores, restaurants, and even browse products and reviews. In an era of content overload, consumers have come to value dynamic information, tailored to our immediate context and curated by communities we trust. Even free apps can deliver a great level of service when advertising is relevant and integrated into the overall experience. Yelp's CEO and Co-Founder will put on his Head of Product hat to explore how they designed their app to enable users to not only find and connect with local businesses -- but also to close the loop on local business transactions.

Speaker

Jeremy Stoppelman, CEO & Co-Founder, Yelp

Moderator

Devindra Hardawar, Lead Mobile Writer, VentureBeat