By Dave Hawley On September 25, 2013 There’s been a lot of talk about social media influence and its role in the new consumer decision journey. Big brands are not only buying into the concept of leveraging people with influence, but are serious money…
By Marco Greenberg On August 20, 2013 This is part of PandoDaily’s “Dispatches from the future” series where we share prognostications on what may lie ahead. We encourage you to share your predictions in the comments or email editor Adam Penenberg…
By Erin Griffith On July 18, 2013 The concept of user-generated content has been widespread since the dawn of Web 2.0, but its only been top-of-mind for many brands very recently. That’s because social media, for brands, has evolved from something…
On Tuesday, July 9th, 2013 at 8:00am thru Wednesday, July 10th, 2013 at 6:00pm VentureBeat held it's 6th annual flagship conference on the future of mobile, MobileBeat 2013.
Program themes include but are not limited to:
Brands and agencies: Mobile advertising hell — or heaven Mobile advertising was a black hole of despair for anyone trying to make money from it — until this year. We’ll be looking at the impending multibillion dollar advertising spend on mobile. Heavyweights like Lucas Entertainment and Oreo demonstrated a keen mobile dominance in 2012. Hear who will master the shift from one-time campaigns to long-term customer engagement in 2013 and beyond.
Picture from VentureBeat
IT: Consumerization of the enterprise No longer can enterprise companies rely on phrases like “enterprise grade,” “5 9s,” (99.999 percent uptime) and “security” to excuse a poor blend of design and technology. You need security, scalability, and rock-solid reliability alongside intuitive human design. We will explore how you can blend all these concepts to build killer enterprise products.
Infrastructure/Cloud: Scale is beautiful, but implementation is key Networks and cloud systems aren’t just a back-end concern: You must set them up to follow strong design ethics too. They need to enhance, not detract, from the end-user experience. We will explore principles to help you avoid inevitable system failure, risky slowdowns, and end-user backlash.
Mobile money: More money, more problems Banks, businesses, and Bitcoin operators are finally pushing mobile to become a financial tool, not just for advertising and social networking, but for doing actual transactions. How do traditional and more specialized institutions maintain or gain relevance with today’s always-connected, incredibly demanding end-users and enterprises? Learn what the top players are betting on in the next few years, and see how it can affect your business.
Commerce: Mobile experience determines whether you live or die For big retailers, neglecting an integrated strategy for mobile encourages “showrooming” — when shoppers scope out products in physical stores but end up buying online. Whether you’re an online or offline retailer, you need to learn to reduce friction, collect meaningful data, empower sales, and increase customer loyalty. Mobile devices will not replace stores just yet, but they’re influencing what consumer expect: deals, service, and trust at the speed of LTE.
Wearables by design: Welcome to the post-smartphone era How will end-users communicate, consume content, and work in the next few years? Voice commands, hand gestures, and data-collecting wearable devices will all contribute to a ubiquitous network around us.
Mobile gaming gets serious Mobile game studios are no longer a sideshow: They now engage players by the tens of millions, dominate the top of the charts, and know how to get their ad spend back — be it by catering to whales (big spenders) or balancing freemium offerings with in-app content sales. Gaming is ahead of the curve on mobile monetization; it sets the example all mobile businesses should follow.
Mobile development tools In the past few years, a whole industry has cropped up to support new generations of mobile developers. Increasingly, tension has built up between the demands of native platforms and the potential of the mobile web. But better tools are needed to bring the promise of the web and true platform agnosticism to fruition. Reporting, debugging, porting and other concerns dominate mobile developers’ attention. This track will explore the tools on which the mobile world is built.
Digital lifestyle: Curating context in a connected world No matter the business you’re in, context is a critical part of whether you’re successful with your customers. If you are to remain on the cutting edge, you need to know the “who, what, where, when, and why” of your customer interactions. Find out how to maintain that edge from our experts onstage.
Here is a video from the event by Matt Marshall, Founder & Editor-in-Chief, VentureBeat:
Kiip is a mobile app rewards network that enables brands and companies to provide consumers with tangible rewards for virtual achievements. Kiip was co-founded by Brian Wong, Courtney Guertin and Amadeus Demarzi in 2010 and has received $15.4 million in total funding to date from Relay Ventures, Interpublic Group, Hummer Winblad, True Ventures, Verizon Ventures, CrossLink Capital and others.
On Wednesday, June 26th, 2013 at 6:00pm at Vessel in San Francisco the Pocket Gamer's Mobile Mixers united the greatest minds and freshest faces in the world of mobile games development with a heady mixture of presentations, panels, and networking - all gently lubricated with a little complimentary booze and gourmet snacks. This month the spirit of summer Mobile Gaming is upon us and we're taking a look at the hot action of iconic brands on all your favorite handheld devices including industry heavyweights WeMade, Sega and Kabam.
The night kicked off with a quick welcome from Steel Media and a message from the sponsors before they kicked off with the main event, a dedicated panel featuring a range of experts discussing the latest hot industry topics.
Here are pictures from the event:
Featured speakers:
Philip Yun, CEO, WeMade Entertainment USA
Ethan Einhorn, Director of Online Operations, SEGA
Matt Curtis, Senior Director of Project Management, Kabam
By Rob Coneybeer On June 29, 2013 Branding a world-class consumer hardware company is dramatically different than for consumer software, Web, or mobile companies. Branding begins with storytelling, and crafting compelling stories for hardware requires…
Selinko offers brand protection services both physical and on-line to fight effectively against counterfeiting. We have the first secured and integrated platform to give each object a unique identity which can be verified by everyone. This identity allows us to offer unique direct marketing and online sales services.
Here is a video of Patrick Eischen, Partner at Selinko:
Is influence dead? (via Pando Daily)
