Developing apps for children is decidedly tough, but not impossible. Increasingly, schools are bringing technology into every classroom. BYOD programs allow children to bring devices into school for the purpose of participating in classroom lessons.…
Is it Better to Make Apps People Driven or Revenue Driven? The Experts Debate. Mobile usage is widely available in the entire world. Research shows that there were 6.8 billion mobile subscribers in the world as of December 2012. That is a huge figure…
The Application Developers Alliance, in partnership with the Business and Revenue Working Group, is hosting a series of Monetization Workshops to help developers, startups and app publishers find the path to mobile app profitability. Industry leaders will discuss the pros and cons of monetization strategies and tools, the value of new products, and the information every publisher should have when considering a revenue platform and partner.
Keynote Presentation:
Smart app development begins with analytics and ends with monetization. Understanding your users is the foundation of effective monetization and building a sustainable business. Our keynote presenters, representing two of the most innovative and trusted analytics companies, will help us understand how analytics and monetization go hand in hand.
The Application Developers Alliance, in partnership with the Business and Revenue Working Group, is hosting a series of Monetization Workshops to help developers, startups and app publishers find the path to mobile app profitability. Industry leaders will discuss the pros and cons of monetization strategies and tools, the value of new products, and the information every publisher should have when considering a revenue platform and partner.
Publishers Panel - Monetization Strategies:
Leading publishers share their experience and expertise developing monetization strategies for their apps, the importance of early adoption and the pros and cons of options like in-app purchases, freemium models, referral marketing, and virtual currency.
Gautham Chundi (Dolby) Deepika Bajaj (Capcom) Scott Prather (PlayPhone) Becky Ann Hughes (PlayFirst) Malene Sam (CBS Interactive)
The Application Developers Alliance, in partnership with the Business and Revenue Working Group, is hosting a series of Monetization Workshops to help developers, startups and app publishers find the path to mobile app profitability. Industry leaders will discuss the pros and cons of monetization strategies and tools, the value of new products, and the information every publisher should have when considering a revenue platform and partner.
Platform Panel - Monetizing with Tools: Publishers of every size can build a successful business with the right approach. These monetization platforms and tools discuss what developers need to know when adopting a monetization strategy and - more importantly - choosing a partner.
Bobby Napiltonia (Twilio) Maxine Manafy (Bunndle) Laura Buchman (OpenX) Christian Galvin (Fiksu) Remco van den Elzen (Distmo)
By Hamish McKenzie On August 5, 2013 Earlier today, I wrote a post poking fun at the push by messaging apps to make stickers – effectively, glorified emoticons – a key piece of their monetization strategies. Stickers, easy to make, easy to sell,…
At MobileBeat 2013 wearable technology was the first thing up and all anyone could talk about all conference long. Whether it was the Pebble Watch, Google Glass the Oculus Rift, or what is new & next.
Wearables & What's Next:
In just a few years, Samsung went from a smartphone novice to a monetization machine. Hear how Samsung’s Chief Strategy Officer, Young Sohn, sees the future of mobile and the newest mobile trend, wearable technology.
Speaker
Young Sohn, President & Chief Strategy Officer, Samsung
Moderator
John China, Head of Relationship Management, Private Equity and Venture Capital Division, SVB
Wearables by Design:
Smartphones paved the way for tablets to dominate media consumption and “m-shopping,” and this evolutionary diversification continues. New form factors have emerged and now matured to reclaim specific features from the all-converging phone, by blending in more naturally with our lifestyle. Bracelets, watches, heads-up displays and smart fabrics are now sharing the landscape with our phones to collect or display streams, from fitness to location to health signals data.
Panelists
Jef Holove, CEO, Basis Point Gary Clayton, Chief Creative Officer, Nuance
Google Play for Education Opens New Dev Market (via Dice News in Tech)
