Technology is taking over the Advertising world. More advertising agencies are relying on technology to get their message across and create innovative forms of advertising. Mobile is a major part of the innovation in Advertising their where many different panels at MobileBeat 2013.
Mobile Advertising…7 Years Into the Game
No industry in the modern age has grown as fast as mobile, and in turn, no advertising medium has grown as quickly as mobile advertising. Brands have seen success in mobile for years, but strategies have needed to evolve as the medium has shifted from text messages to banner ads, to rich media and video ads. Paul Palmieri founded Millennial Media over 7 years ago and has witnessed this massive evolution first hand as his company competes daily with Silicon Valley giants like Google and Apple. Hear Paul speak on what he has learned over the years, and what this tells us about where mobile advertising is going in the future.
Speaker
Paul Palmieri, CEO, Millennial Media
Moderator
Devindra Hardawar, Lead Mobile Writer, VentureBeat
Beyond Advertising: The Future of Mobile
After founding and selling AdMob to Google and Maybe to LinkedIn, Omar recently joined Sequoia to help build the next generation of businesses. In his first public appearance as a VC, we'll get Omar's perspectives on the mobile ecosystem as he's interviewed by Rich Wong, one of mobile's strongest VCs and an AdMob investor.
Speaker
Omar Hamoui, Partner, Sequoia Capital
Moderator
Rich Wong, Partner, Accel Partners
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