Firefly looks like it has the potential to be disruptive, too. Founded by three students at the University of Pennsylvania and the school’s Wharton School of Management, Firefly sees its opportunity in being singularly focused on the customer service market as opposed to GoInstant, which is going after the the larger enterprise market with a full set of features, such as embedded chat, mobile, and analytics. Instead, Firefly is focusing on the lower end of the enterprise market with its screen-sharing only service.
Firefly founders Dan Shipper, Patrick Leahy and Justin Meltzer.
Here is a video about Firefly:
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