On Monday, June 24th, 2013 at 6:00pm Telefónica partnered with Mobile Monday Silicon Valley for Truth About Millennials. This event was held at the 2013 Mobile Commerce World conference. This event was held so that Telefónica could show their research on Millennials.
Here is some background information about Telefónica's study on Millennials:
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa. Penn Schoen Berland conducted the 190 question survey from 11 January – 4 February 2013.
Millennials from Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Czech Republic, Egypt, France, Germany, India, Israel, Italy, Japan, Kingdom of Saudi Arabia, Korea, Mexico, Peru, Poland, Russia, South Africa, Spain, Turkey, United Kingdom, United States and Venezuela were surveyed. Country sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet. The global margin of error is +/-.9 percent.
Here are videos of the event:
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