Yesware raises a $13.5M Series B from Battery Ventures to drag sales from an art into science (via Pando Daily)By Michael Carney On September 18, 2013 The last several years have seen billions of dollars worth of value created in the marketing automation category with companies like Omniture (sold to Adobe for $1.8B), Bazaarvoice ($683M IPO), ExacTarget (sold…
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