Getting into bed with an IP Licensor!!!!!!

Indie game studios are brought in by Marvel, DC, Disney, Transformers to develop, create, and transform these licenses into new games. As a game developer, what does it mean to work with IP license holders and integrate their assets into your game? What hidden missteps lay within this challenge? Can you own the users? Can you own the revenue? Who is responsible for the marketing?

To answer these questions on Tuesday, September 10th at 6PM Yetizen Innovation Lab held their Getting into bed with an IP Licensor event. What about open licenses? What if I’m making a game around an intellectual property that no one holds, but is a widely recognized IP (such as Texas Hold’em Poker)?

For this month’s San Francisco Game Developer’s Workshop, they invited Gerard Cunningham, CEO of Koolbit, Margaret Wallace, CEO of Playmatics, and Brian Backus, Principal at Backus Media will share with you their experience and insights how developers and licensors are collaborating to design games that are true to the franchise and resolve questions that you may have in the issue!