TraX rewards consumers for sustainable actions!!!

TraX Actions is a disruptive mobile platform to reward retail consumers everywhere they perform sustainable actions. It is designed as a mobile application (app) to track and reward consumer actions performed in retail locations, at point of purchase. The TraX app seeks to positively alter behaviors whenever consumers utilize personal reusable cups, reusable bags, to-go containers and other items that make disposables obsolete.

This mobile platform merges three emerging trends; mobile rewards, consumer action tracking and sustainability programs. TraX platform users are retail consumers, while retail business customers derive from large to small retail stores for reward offers.

The mission of TraX is to empower consumers and retail businesses to engage in new activities that remove disposable waste and reduce environmental impacts.

Exploring Two-Sided Market Places!!!!!!!!!

Once thought impossible because of focus, two-sided market places are the most profitable businesses in Mobile today and are defining customer expectation in real estate, retail, ecommerce, and marketing. Come join the conversation about “the key” strategic focuses that separate the winners and the losers. 

Speaker

Pete Flint, CEO, Trulia

Panelists

Manish Chandra, Founder & CEO, Poshmark

Sam Shank, CEO, HotelTonight 

Moderator

Tim Chang, Partner, Mayfield Fund 

An Entrepreneurs story: Johnny Earle!!!!!

Johnny Cupcakes, Inc. (known as Johnny Cupcakes) is a clothing brand founded in 2001 by Johnny Earle. The clothing line uses cupcakes as the prominent design motif of its merchandise, often replacing iconic symbols with cupcakes. The brand's insignia is a skull and crossbones, with a cupcake silhouette replacing the skull.

The Johnny Cupcakes line includes t-shirts, shorts, sweaters, jewelry, undergarments, and pins. Its flagship stores are located in Boston, Massachusetts and Los Angeles, California, London's Carnaby Street, Oak Bluffs, Massachusetts and Hull, Massachusetts, along with his online store, which ships worldwide. All Johnny Cupcakes retail shops are furnished extensively according to a bakery theme.

Here is a video about Johnny Earle of Johnny Cupcakes: