BuzzFeed has a Medium problem!!!!!!!

BuzzFeed has a Medium problem (via Pando Daily)

By Hamish McKenzie On August 28, 2013 BuzzFeed ought to thank anti-abortion group Personhood USA, which has exposed a serious flaw in the upstart publication’s system. With a BuzzFeedalicious listicle detailing why Planned Parenthood is the work of…

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The secret to PolicyMic’s surprising viral success? Behavioral analysis!!!!!!!!!

The secret to PolicyMic’s surprising viral success? Behavioral analysis (via Pando Daily)

By Hamish McKenzie On August 13, 2013 PolicyMic doesn’t sound like a news website that could work. It peddles news and opinion pieces on serious topics, like North Carolina’s voter ID laws, anti-gay policy in Russia, or Republican opposition to…

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Story-telling segment presented by Andy Wiedlin!!!!!!!

“In social advertising, you don’t create one thing and see how it goes,” Andy Wiedlin, Chief Revenue Officer, BuzzFeed noted. “You create 12 and see what catches your audience’s attention.”

The lesson for PR professionals? Keep your message short and simple. And don’t be afraid to iterate.

Here is an interactive picture of Andy Wiedlin at the 2013 PR Summit: