This startup made a disruptive entrance into the personal finance management scene just a few weeks ago when it launched to equal measures of censure and praise. The closest thing to the wildly successful Mint to come out of the African continent, 22seven shows you how you’ve spent your money, helps you think about why and suggests changes you can make to better manage your income.
Why is it brilliant? The user interface design and experience is both exceptionally powerful and beautiful. Yes, the Flash platform is an offbeat choice and yes, it’s scary to entrust your banking details to anyone, let alone a faceless site on the web, but don’t let that detract from the fact that 22seven is an ultra compelling service created with plenty of swagger and style.
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