TraX Actions is a disruptive mobile platform to reward retail consumers everywhere they perform sustainable actions. It is designed as a mobile application (app) to track and reward consumer actions performed in retail locations, at point of purchase. The TraX app seeks to positively alter behaviors whenever consumers utilize personal reusable cups, reusable bags, to-go containers and other items that make disposables obsolete.
This mobile platform merges three emerging trends; mobile rewards, consumer action tracking and sustainability programs. TraX platform users are retail consumers, while retail business customers derive from large to small retail stores for reward offers.
The mission of TraX is to empower consumers and retail businesses to engage in new activities that remove disposable waste and reduce environmental impacts.
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